There are plenty of places in Ibiza where you can lose yourself. Far fewer where you can find yourself. That quiet distinction sits at the heart of everything Linus Eliasson has built with Boogie&Brunch. What started as an unconventional daytime gathering has become one of the island’s most talked-about experiences, attracting everyone from seasoned Ibiza regulars to first-time visitors. On paper, the concept sounds simple: music, movement, brunch and community. But spend a Sunday morning there and it quickly becomes obvious that something deeper is happening.
“I think people are craving depth just as much as they’re craving celebration,” Linus says. “Ibiza has always known how to celebrate, but somewhere along the way it became destructive for many. Boogie&Brunch isn’t trying to replace the nightlife. It’s reminding us that joy doesn’t belong to one time of day.”
That idea has struck a chord because it challenges one of Ibiza’s oldest assumptions: that dancing belongs to darkness. Instead, Linus has created a space where people dance in daylight, fully present, with no expectation to impress anyone. Phones disappear, conversations begin naturally, strangers share tables and, somehow, by lunchtime, the room feels less like an event than a community. For Linus, the moments that matter most are rarely the ones everyone notices. “It’s never the big moments,” he smiles. “It’s seeing someone who looked nervous when they arrived suddenly forget they’re being watched and start to move freely. It’s strangers becoming friends over brunch. It’s someone dancing with their eyes closed. That’s usually the moment I think, ‘Okay… this is why we’re here.'”
“HERE, PEOPLE DANCE IN BROAD DAYLIGHT, WITHOUT THE PRESSURE TO IMPRESS ANYONE. MOBILE PHONES DISAPPEAR, AND CONVERSATIONS FLOW SPONTANEOUSLY.”
Those moments don’t happen by accident. “The details matter more than people think,” he explains. “The way people enter. The way we welcome them. The absence of phones. Sharing food. Starting together instead of arriving separately.” When people feel safe, they stop performing. Perhaps that’s why Boogie&Brunch feels so different. Instead of encouraging people to become someone more interesting or entertaining, it quietly gives them permission to stop trying.
“The atmosphere isn’t something we all co-create,” he says. “It’s something we protect.” His philosophy extends beyond brunch itself. “Music opens the heart. Movement softens the mind. Food keeps us grounded. Conversation turns strangers into community. None of these things are new. We’re simply remembering something we’ve always known.” That same philosophy shapes the culture around Boogie&Brunch. While Ibiza is often associated with exclusivity and VIP culture, Linus has consciously chosen another direction. “I don’t believe people are looking for exclusive experiences,” he says. “I think they’re looking to feel like they belong. There’s a huge difference.”
People don’t leave talking about who was there. They leave talking about how they felt. That philosophy also shapes the future. Although Boogie&Brunch continues to grow, Linus has no interest in chasing scale at the expense of intimacy. “Growth isn’t automatically success,” he says. “If we ever lose intimacy… If people stop seeing each other… If it becomes something people consume instead of something they co-create… Then we’ve probably grown too far. I’d rather protect the feeling than chase the numbers.”
Away from the dancefloor, life is considerably quieter. Swimming, long walks, nature and conversations with close friends are what recharge him. “People often imagine I’m always social because of what I do,” he laughs. “But the gatherings only work because there’s space between them.” Perhaps that’s why Boogie&Brunch feels less like a business than an extension of its founder’s outlook on life. As our conversation draws to a close, Linus offers one final thought. “I believe people don’t need fixing. They need environments that make it safe to remember who they already are. It’s not really about brunch, music, film or Ibiza. It’s about creating conditions where people feel permission to come home to themselves.”
Perhaps that’s the real reason Boogie&Brunch has captured the imagination of Ibiza. In a world constantly asking us to become someone else, Linus Eliasson has quietly built a place that simply asks us to arrive exactly as we are.
