When you look back, what memories do you have of Ibimoda’s beginnings?
My sister and I have been in this sector for more than forty years, but in 1997 we decided to set up Ibimoda and work on our own. Obviously there have been all kinds of experiences, but my memories are very pleasant, because I was young, I was creating my family and I was growing in many different ways.
Have you kept track of the number of brides you have dressed over the years?
I haven’t really kept count, but we’ve been doing bridalwear in depth for the last ten or twelve years. We get orders from all over the world. There are brides who are from here, others who come to the island to get married and clients who come here to get their dresses, but are holding the celebration elsewhere and want a more Mediterranean wedding.
How do you manage to keep innovating with Adlib designs?
Ibimoda, within Adlib, brings with it experience and creation. We are always trying to improve by taking care of the materials and perfecting the patterns. Within our style, we always try to make sure that the models always have something new, without forgetting our roots and working with cotton and natural and noble materials.
Ibimoda has taken a leap into haute couture. How is this new foray working out?
There came a time when we demanded quality instead of quantity, and that is when we made the leap to haute couture. We are innovating and progressing, but always true to our style, with everything handmade, made to measure, personalized and with the fabrics chosen by each customer.
“There came a time when we demanded quality instead of quantity, and that is when we made the leap to haute couture”
Tell us about your most unusual assignment.
All orders are important, but the most unusual was when we had to prepare a dress for the princess consort of Morocco just 24 hours in advance. And the most emotional was a dress we made for a bride’s godmother two days before the wedding, because her mother had passed away.
What has been the farthest destination your dresses have reached?
They have gone to many parts of the world. In 2005 we started going to trade fairs and clients from all over the world came to visit us. We have sent designs to Japan, the island of Reunión, Martinique… When I arrived in Ibiza, the first thing I did was to buy a map of the world so that I knew where every one was.
How would you sum up the progress of Adlib fashion since the beginning of Ibimoda until today?
The progress is positive, the Adlib brand is already more than fifty years old. We are older and mature enough to enjoy our work, but that doesn’t mean it’s easy or that things are given away for free. We have to take great care and protect the brand, and we have to be professional above all else.
