Five keys to working with luxury brands

Understanding values, aesthetics and target audiences is essential to the success of a premium event. Cy Kelly, founder of Made Up, explains.
NATIV
02/09/2024

In the events industry, working with luxury brands requires a specialized and detailed approach. Made Up, a company with more than 25 years of experience in organizing international premium events, has perfected the art of creating unforgettable experiences for these types of projects. Its founder, Cy Kelly, reveals the keys to working successfully with these brands, ensuring that each event is an unforgettable experience.

1
Attention to detail

At luxury events, attention to detail is critical,” Cy Kelly explains. “You have to consider every little aspect, even the touches that no one else would think of. Nothing should be overlooked.”

Made Up Ibiza

2
Exceed expectations

“The luxury-event audience has very high expectations. They have attended numerous high-end events, so our challenge is to elevate the experience at every point of contact and throughout the event.”

Made Up Ibiza

3
‘Wow’ moments

“We want attendees to remember our events. Unique and surprising moments, such as innovative experiences or impactful performances, are essential to creating lasting memories.”

Made Up Ibiza


A premium finish

“From the materials and textures used in the creation of the event to the gourmet food and refined beverages, every aspect must be of the highest quality. The experience must stimulate all the senses.”

Made Up Ibiza

5
Exceptional service

“High-quality service is a must for luxury events. Excellence in hospitality, anticipating guests’ needs and offering personalized service all ensure that the event is memorable.”

Made Up Ibiza

Carrer Pou de Na Manciana, 45, bajos.
Polígono industrial Montecristo
(+34) 673 75 25 77.
info@madeupevents.es 
www.madeupevents.es